EY Fabric Platform PreSales

We anticipate client needs, generate trust, and advance the growth of our team members, so that we can build stronger relationships, provide exceptional service to our clients and customers, and enhance the reputation of the EY Fabric brand.

About Our Team

Our Purpose

On our team we anticipate client needs, generate trust, and advance the growth of our team members, so that we can build stronger relationships, provide exceptional service to our clients and customers, and enhance the reputation of the EY Fabric brand.

Our Vision

Our primary focus is to ensure the success of EY Fabric customers by enabling them to realize the true value of our services. We are committed to providing an exceptional customer experience that spans the entire engagement lifecycle. From the initial interaction to long-term partnership, we prioritize delivering consistent support, guidance, and solutions that exceed expectations.

Our Mission

Our mission is to accelerate adoption, guide evolution, and drive success by effectively promoting the EY Fabric platform, aligning it with market dynamics, and consistently demonstrating its capabilities. We facilitate a seamless onboarding process and emphasize the importance of best practices, empowering users to quickly embrace and maximize the benefits of the EY Fabric platform.

What We Do

A unique mix of Technical, Strategic and Business skillset. Our team is positioned and structured to address Service Line needs and liaise with Fabric Layers.

01

Assessment

Assessing customer requirements and recommending appropriate EY Fabric Products and Services.

02

Customer Assistance

Assisting customers in navigating the platform and its offerings. Explaining technology offerings and responding to customer queries about EY Fabric platform products and assets.

03

Promotion

Promoting the use of standard EY Fabric products and assets across all Service Lines.

04

Relationship Building

Establishing and sustaining relationships with Service Lines, CT Products, and Technology Officers.

05

Feedback Collection

Collecting customer feedback for platform and product improvement to drive continuous enhancement.

06

Triage

Directing customers to the relevant team in case further analysis and investigation is needed.

EY Fabric Key Highlights

69,000+
EY Clients on EY Fabric
270M+
Daily Transactions
2.0M
Unique Users Globally
3,000+
Business Applications
7.2B+
API Calls
15,000+
Features Delivered Annually
1.8M+
Lines of Code Generated by AI
60+
Global Cloud Locations

PreSales Team Highlights

66

SL Business Product Reviews to understand EY Fabric Adoption

397

Action items uncovered from product reviews

103

Aha Ideas submitted on the EY Fabric Ideas Portal

100+

Reviews completed covering all EY Fabric offerings

External Client Collaborations

Our team has supported EY Tech Consulting teams on client pursuits with leading organizations including General Electric, Barclays, Aer Lingus, Vanguard, Koch, Abu Dhabi Commercial Bank, Huntington Bank, and many more.

Testimonials

The CT GMP session today was a great success; they all really enjoyed it. It was informative, visually interesting, future focused, and fun. Many told me after the showcase that CT was the BEST of all! I appreciate all that you do!

Mary Elizabeth PorrayGlobal Deputy Vice Chair, Client Technology

Your contribution to the discussion today with Barclays is much appreciated. Your support and professionalism all through have given me a lot of confidence to continue to collaborate with CT teams in making overall EY even more successful.

Rohit GargPartner, UK Tech Consulting

We would like to express our heartfelt appreciation for your exceptional support and technical expertise during the call with our client. Your contributions were instrumental in securing their confidence and ultimately winning their business.

Naresh PitlaSenior Manager, EY India Forensics

Happy to share the news, we have formally received the signed SOW for Bank of Valletta. This is a new logo for GDS Cloud and a potential growth account for us in FY24. First time we as EY would be sitting in their architectural board.

Chalapathy PurushothamanExecutive Director, GDS Tech Consulting

I am happy to share that we have reached 50 active customers of CloudFlexx. I would like to use this milestone to thank everybody involved. Let me personally thank the whole Fabric Adoption team.

Michal AdamczykProduct Family Lead, EY Fabric Cloud Layer

You are a rock star... Thank you so much for working through this with the team and coming to a conclusion!

Darrin O KarrasTechnology Officer, CT Consulting

Meet the Team

The talented professionals who make it all possible.

Leadership

TC

Turja Chaudhuri

Platform PreSales Lead

Based in India

Over 12 years of experience in Development, Architecture and Tech Leadership roles. Key focus on client-facing consulting, pre-sales, and managing high-performing teams.

PreSales Strategists

CR

Camilo Rodriguez Mosquera

PreSales Strategist

Based in Argentina

12+ years in Business Analysis, Digital Transformation, and Product Management. Detailed, collaborative, focused on continuous improvement.

FB

Francisco Bello

PreSales Strategist

Based in Argentina

20+ years in Solution Architecture, Technology Management, and IT Leadership. Open-minded, inquisitive, strong technical expertise.

MS

Mariano Safronchik

PreSales Strategist

Based in Argentina

19 years from Project Management to Datacentre delivery. Collaborative, excellent communication, customer empathy.

MR

Martin Rollano

PreSales Strategist

Based in Argentina

10+ years in pre-sales, product marketing, and customer-facing roles. Excellent communication and stakeholder management.

SE

Sara ElMasry

PreSales Strategist

Based in Poland

15+ years in Account Management and Product Development. Innovative thinking with automation-first mindset.

VL

Vicente Legazzpi

PreSales Strategist

Based in Mexico

19+ years in IT Project Management, Program Management, Agile Coaching. Intuitive, collaborative, customer-obsessed.

SP

Satish K Patnaik

PreSales Strategist

Based in India

Experienced presales strategist focused on consulting service line needs and EY Fabric adoption.

GP

Geet Parida

PreSales Strategist

Dedicated presales strategist contributing to platform adoption and service line engagement.

IL

Ivan Lippo

PreSales Strategist

Experienced strategist supporting EY Fabric platform presales initiatives.

MH

Martin Hassel

PreSales Strategist

Based in Argentina

25+ years in IT Consulting and Project Management. Detailed, analytical, collaborative with strong technical problem-solving skills.

MG

Martin Gonzalez

PreSales Strategist

Based in Argentina

15+ years in service delivery, last 5 focused on product management. Enthusiastic, accountable, problem solver who challenges the status quo.

PreSales Enablers

BK

Bikrant Kumar Singh

PreSales Enabler

Supporting platform presales enablement and customer-facing technical initiatives.

AJ

Anandkumar Jadhav

PreSales Enabler

Contributing to EY Fabric presales enablement and technical demonstrations.

MS

Manish Shukla

PreSales Enabler

Driving presales enablement activities and supporting platform adoption.

SM

Sergio Munoz

PreSales Enabler

Supporting presales enablement and client engagement activities.

AH

Andres Hernandez

PreSales Enabler

Contributing to presales enablement and platform demonstration efforts.

Program Management & Marketing

MB

Marcelo Belardinelli

Program Management

Leading program management efforts to ensure seamless execution of presales initiatives.

KA

Katia Alarcon

Community Engagement Leader

Based in Mexico

Leading platform marketing and community engagement strategies to drive adoption and awareness.

GB

Gunjan Bharadwaj

Technical Writer

Based in India

13+ years in content management, brand and marketing. Dedicated, thoughtful, and innovative.

FG

Francisco Martinez Giraldo

Platform Consultant

Based in Colombia

15+ years in Planning, Strategy and IT Management. Collaborative, open-minded, strong technical expertise.

FY25 Strategic Priorities

Customer Centricity

Always put the user needs and goals first. Understand their challenges, tailor support, actively listen to feedback, and be proactive in offering solutions.

Influence Adoption

Proactively increase adoption of EY Fabric offerings among Service Line engagement teams. Predict needs and bridge gaps for successful adoption.

Platform-First Approach

Advocate for EY Fabric in different forums. Help establish the platform as the default choice within EY. Manage exceptions and work with product teams.

Automation & AI

Infuse automation and GenAI into existing processes to free up consulting time and focus on value-added services.

Continuous Improvement

Regularly seek feedback, stay abreast of industry best practices, and continuously enhance the user experience.

Clear Communication

Maintain open, honest, and transparent communication. Provide timely updates about new features, changes, and issues.

Key Objectives

📊

Transparency

Enable D365 CRM to track all customer requests so Fabric Product teams can understand demand and plan accordingly.

🤝

360 Degree Collaboration

Bridge between Fabric product teams and SL business teams. Strong collaboration with both producers and consumers of offerings.

🌎

Broad Outreach

Strategic focus on EY teams not leveraging Fabric to maximum capacity, including member firms and innovation teams.

GenAI Infusion

Embed GenAI and automation into all processes from auto-summarization of reviews to conversational interfaces for adoption insights.

FY25 Milestones

August 2024

Use D365 CRM in production for all customer-facing requests. Platform Success Bi-Weekly Digest MVP release.

October 2024

Internal Platform Adoption Dashboard Private Preview Release. SL Platform Adoption Dashboard migration to Dataverse.

January 2025

Finish SL Product Reviews for all priority CT SL Business products. Auto-summarize Product Reviews via GenAI MVP Release.

March 2025

Finish Internal Fabric Product reviews. Platform Reviews GenAI QnA Bot MVP Release. Platform Success Impact Dashboard.

May 2025

Auto-generate FY26 pipeline view via GenAI using collected data.

Service Line Points of Contact

Each Service Line has a dedicated PreSales Strategist as a single point of contact for all EY Fabric needs.

Tax

Sara ElMasry

Consulting

Satish K Patnaik

Assurance

Mariano Safronchik

CBS

Camilo Rodriguez Mosquera

Global Markets

Francisco Bello

FSO & SaT

Sara ElMasry

EY Fabric Layer SMEs

Single point of contact for EY Fabric Product teams from an adoption perspective.

Developer

Sara ElMasry

Data

Turja Chaudhuri

Business Enablement

Camilo Rodriguez Mosquera

Intelligence

Martin Rollano

Cloud

Francisco Bello